Color is the amount of light that is reflected or refracted off of an object. Moreover, color is one of the elements of design. And, whenever it is used, it has to be utilized correctly. It can make or break a design.
If used correctly, they can land a long-lasting impression, but if not, it can convey the wrong message and confuse the observer which is a nightmare for any designer.
In this post, Egor Gajduk, a designer with expertise in UI/UX from Ukraine shows us the power of color in your design.
Color invades every aspect of our lives. Every day we encounter colors that make us happy and the colors we are indifferent to. Color creates ideas and sparks interest. Also, color is a powerful tool in UI design. Knowing a little about how colors affect use emotionally can help you achieve your design noticed and positively connect the potential audience.
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The selection of the right colors can give a good impression and it can even make your design emerged as a remarkable work. It is important that the UI designer has a basic understanding of color philosophy. Remember! Choosing colors for a website or app is not about your color preferences.
Every color can tell a story.
The yellow color is associated with happiness, warmth and energy, optimism and creativity. It is also the most visible color of the spectrum.
The red color is associated with energy, danger, strength, desire, and love. It captures attention and also makes a person make a quick decision as it gives a feel of urgency.
The green color is associated with nature. It can represent a new beginning, growth, and hope. It also has a balancing and harmonizing effect.
The blue color is associated with sky, depth, stability, loyalty, cleanliness, and understanding. It is sharply refracted by the eyes. Light blues are often relaxed and calming.
Bright blues can be energizing and refreshing. Whereas, dark blues, like navy, are excellent for corporate sites or designs where strength and reliability are important.
It is associated with peace, purity, cleanliness, and virtue. It can help convey cleanliness and simplicity and is popular in minimalist designs.
The black color is associated with power, elegance, and formality. It can be either conservative or modern, traditional or unconventional, depending on the colors it’s combined with.
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