UrbanPlate is a contemporary city-based eatery offering a fusion of Asian and Western cuisine in a space that blends industrial design with cozy warmth. They partnered with The Schedio to craft a brand identity and packaging system that reflects this harmony — modern yet rooted, minimal yet flavorful.

The key challenge was to create a brand that felt both urban and inviting, reflecting the duality of the menu and space. It had to attract a young, design-conscious crowd while maintaining approachability and authenticity across dine-in, delivery, and takeaway formats.

We designed a brand identity that balanced clean lines with earthy textures, inspired by both street food culture and upscale minimalism. The logo was bold yet flexible, complemented by a color palette that evoked warmth and appetite. Packaging was designed to travel well without compromising aesthetic — using recyclable materials and layered typography to add visual interest even in takeaway.