Exstro is a modern paper cup brand developed for Pawan Industries, a Jaipur-based B2B manufacturer with a strong local presence and ambitious plans for national and global expansion. With a focus on high-quality, cost-effective paper cups, the brand caters to wholesalers, retailers, and event contractors. The Schedio was brought on to create a comprehensive brand system — including naming, visual identity, packaging, web design, and marketing collateral — to reflect their mission and support scalable growth.

Despite their strong reputation, Pawan Industries lacked a cohesive brand identity to match their evolving goals. The challenge was to build a system that conveyed trust, efficiency, and clarity, while staying adaptable across digital and physical platforms — from name generation, branding, packaging and catalogs to website and social media.

We developed the name Exstro, derived from extra and strong — signaling reliability and innovation. The brand identity features clean lines, a bold logotype, and a color palette that communicates strength and approachability. The website UI/UX was designed with B2B efficiency in mind, focusing on easy navigation, clear product categorization, and smooth inquiry flows. Marketing materials and social media designs were created to extend the brand’s presence consistently across channels.