Brand Identity Packages: What’s Included and What You Should Expect to Pay
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If you’re planning to build or revamp your brand, you’ve likely come across the term “brand identity package.” But what does that actually include? And how much should you expect to invest?
Spoiler: it’s more than just a logo. And it doesn’t have to cost $50,000.
In this guide, we’ll break down:
- What a complete brand identity package should include
- Pricing benchmarks at different tiers
- How to choose what’s right for your stage and budget
- Red flags to avoid when shopping for packages
What Is a Brand Identity Package?
A brand identity package is a bundled set of design assets and guidelines that define how your brand looks and feels across all touchpoints.
Typically includes:
- Logo suite (primary, secondary, icon versions)
- Color palette (primary + secondary)
- Typography system
- Social media templates
- Business card or basic collateral
- Brand style guide (PDF or online)
Can also include:
- Voice & tone guidelines
- Website styling (UI components, buttons, etc.)
- Email or pitch deck templates
- Packaging design elements
- Custom iconography or illustration style
Why It’s More Than Just a Logo
A logo without a system leads to:
- Inconsistent visuals
- Wasted time creating new assets
- Diluted brand recognition
A brand identity package helps you:
- Look polished and professional from Day 1
- Save time across marketing, web, and pitch decks
- Build trust with a consistent look + feel
It’s a foundation, not a luxury.
Pricing Breakdown: What to Expect
What impacts cost:
- Depth of strategy (research, positioning, archetype work)
- Number of assets included
- Revisions and rounds of feedback
- Experience level of designer or team
- Timeline (rushed = more expensive)
What to Look For in a Good Package
- Logo system with variations + usage rules
- Color + typography with use cases
- Templates that fit your day-to-day
- Brand guidelines for team handoffs
- Strategic discovery, not just design
Don’t just buy visuals—buy a system.
Red Flags to Watch Out For
- “Logo only” packages with no guidelines
- No discovery or research process
- Designers who can’t explain usage logic
- No mention of templates or practical assets
- One-size-fits-all branding without context
The Schedio: What’s in Our Packages
We design scalable brand systems, not just assets.
Our packages often include:
- Strategy workshop (positioning, personality, audience)
- Logo suite + visual identity system
- Typography + color application
- Social, deck, and web templates
- 30–40 page brand guidelines
- File exports in all needed formats
Custom add-ons available:
- Messaging + tone of voice
- Website design or styling
- Packaging or print collateral
Final Thought
Brand identity is your business’s visual infrastructure.
And like any system—it works best when it’s designed to scale.
Whether you’re launching or rebranding, start with a package that gives you clarity, confidence, and consistency.
Ready to build your identity with The Schedio? Book a 20-min strategy call
