DabbleInHealth is a wellness platform built to help users lead a stronger, more energized life through high-protein, balanced eating — with both vegan and non-vegetarian options. From nourishing recipes to self-care and exercise routines, it serves as a holistic guide to sustainable living. The Schedio was brought on to shape the brand identity, website design, and marketing touchpoints that reflect the platform’s clean, uplifting, and informative spirit.

The brand needed to feel credible yet approachable, especially in a saturated wellness space. The challenge was to create a system that could flex across recipe content, lifestyle education, and community-building — all while maintaining a consistent, clear, and inviting aesthetic that felt equally relevant to new health explorers and experienced wellness enthusiasts.

We created a vibrant yet minimal identity using warm, earthy tones and clean, rounded typography to balance vitality with calm. The website was designed for easy exploration, with content structured by goals (e.g., muscle-building, detox, meal planning). Marketing collaterals followed a visual style rooted in lifestyle photography, intuitive icons, and digestible wellness tips — making the platform feel like both a coach and a companion.