Enchanté Blooms is a luxury floral brand offering elegant, artfully arranged flowers that transform everyday moments into something magical. Rooted in the French word “Enchanté” — meaning enchanted or delighted to meet you — the brand sought a visual identity that would feel just as graceful and enchanting as the name itself. The Schedio was brought in to craft an identity that captures this poetic spirit across all brand touchpoints.

The goal was to create a brand that felt sophisticated yet emotional, appealing to both modern romantics and high-end clientele. The challenge was to balance luxury with approachability, and to ensure the branding felt distinctive in a crowded floral market — from gift tags and packaging to digital platforms.

We designed a refined logo with soft curves and timeless serif typography, evoking a sense of charm and elegance. The color palette featured muted pastels with rich floral undertones, enhancing the sense of warmth and grace. Supporting brand elements — like pattern work, iconography, and layout systems — drew inspiration from French stationery and botanical illustrations to elevate the experience of gifting and receiving flowers.