Essa Skincare is a clean beauty brand rooted in the harmony of nature and luxury. With 13 unique products, the brand needed a cohesive identity that felt elevated yet approachable. The Schedio was brought in to craft the full brand system — from naming and packaging to a social media presence that reflected Essa’s inclusive, authentic philosophy.

The project required building a name that captured simplicity and elegance, designing distinct packaging across a wide product line, and developing a social strategy that celebrated diversity while maintaining visual and tonal consistency across platforms.

We coined the name ‘Essa’ to embody softness and clarity. The visual identity features clean lines, organic shapes, and a neutral color palette that feels calming and premium. Packaging design balanced visual harmony with functional clarity, allowing each product to stand out while remaining part of a unified family. On social, we built an authentic and inclusive visual language that highlights natural beauty, product rituals, and the brand’s commitment to quality ingredients.