KRW is an emerging fashion label blending premium streetwear with semiformal edge — crafted for the expressive, style-conscious Gen Z. With bold ambitions to redefine how youthwear balances utility and aesthetics, KRW partnered with The Schedio to build a brand that feels raw, intentional, and culturally in tune.

KRW needed a distinctive identity that could cut through a saturated fashion space while appealing to a digitally native audience. The challenge was to create a brand system that felt high-end yet relatable, with packaging and positioning that reinforced its hybrid nature — street, elevated.

We built a brand rooted in contrast — blending sleek structure with expressive typographic play. The logo system is dynamic and adaptable, designed for diverse applications from tags to billboards. Monochrome tones paired with bold accent colors gave KRW a flexible palette, while packaging embraced minimalism with statement elements. The overall vibe: confident, clean, and unapologetically now.