My Boyfriend Is Out Of Town (MBIOOT) is a fashion-forward weekly soirée hosted at Baoli — designed as the ultimate girls’ night out. More than just a party, it’s a curated experience that blends glamour, freedom, and empowerment. The Schedio was brought on to develop a brand identity that mirrors the event’s essence: sexy yet tasteful, bold yet elegant, and unapologetically feminine.

The brand needed to strike a unique balance — appealing to a luxury-driven, fashion-savvy audience without slipping into cliché. The identity had to feel exclusive and elevated, while still being playful and inviting. It also needed to resonate with both feminine and masculine audiences, while keeping the focus on women-centered celebration.

We crafted a modern, high-contrast logo that exudes confidence and chic rebellion. The typography is sharp yet elegant, while the visual language combines minimalism with bold editorial accents. The color palette leans into refined neutrals and moody tones — evoking a night-time, high-fashion vibe. The branding system translates effortlessly across digital invites, event signage, and social media — creating a cohesive, magnetic presence both online and at the venue.