Nayan Jagriti is a Hindi-language e-newspaper aimed at delivering credible, community-centered journalism in a digital-first format. With roots in regional storytelling and a mission to inform and empower, the publication partnered with The Schedio to create a visual identity that felt modern, accessible, and grounded in its cultural context.

The brand needed to reflect journalistic integrity while appealing to a digitally native audience. The challenge was to bridge tradition and technology — retaining the warmth and trust of Hindi-language media, while ensuring the brand looked sharp and relevant across mobile platforms and social content.

We designed a bold, minimal identity that centers around a custom Devanagari-inspired logotype, giving the brand a strong cultural anchor. The color palette reflects urgency and credibility — with deep reds and charcoal greys — while modern sans-serif pairings and a modular layout system helped extend the identity across digital templates, article graphics, and social thumbnails.