Noory is a contemporary jewellery brand built around the idea of style as self-expression. From crafting a brand name to designing a refined digital and physical presence, The Schedio was entrusted with building Noory from the ground up — blending elegance, minimalism, and emotional resonance across every touchpoint.

The project demanded a complete brand ecosystem. We had to create a distinct identity that felt luxurious yet approachable, develop cohesive packaging and product photography, build a seamless e-commerce website, and establish a digital presence that could attract and convert a modern, style-conscious audience.

We started by naming the brand ‘Noory’, evoking light, femininity, and timeless elegance. The logo design combined fluidity and structure to reflect both softness and strength. Packaging was kept minimal with muted tones and foil accents for a tactile, elevated feel. Product photography highlighted material textures and craftsmanship. The website focused on an intuitive user flow with high-impact visuals, while social media and ad creatives extended the brand voice with consistency and grace.