Polycystic Ovary Syndrome (PCOS) affects nearly 1 in 5 Indian women, yet awareness remains low and stigma high. This campaign aimed to change that. The Schedio was brought in to design a brand identity and digital platform that could educate, empower, and support women by simplifying medical information and encouraging early diagnosis.

The campaign needed to address a sensitive health topic with empathy and clarity. The challenge was to build a digital experience that felt trustworthy, approachable, and easy to navigate, while engaging a wide audience across age groups and backgrounds.

We crafted a warm, inclusive identity using soft tones and rounded typography to create a sense of calm and safety. The website was structured around user-friendly content flows, helping users understand symptoms, diagnosis, and treatment options. Visual storytelling and supportive messaging were key in normalizing the conversation and making users feel seen and understood.