Smashers Badminton Academy is one of Delhi’s top sports institutions, recognized by the Badminton Association of India. With a mission to nurture talent from grassroots to international levels, the Academy approached The Schedio to develop a dynamic brand identity that reflects its competitive spirit, credibility, and commitment to excellence in training and tournaments.

The brand needed to resonate with young athletes, parents, and professional stakeholders alike. The challenge was to create a visual language that felt energetic and aspirational, yet structured enough to represent an institution of national repute — all while being flexible across uniforms, event branding, and digital platforms.

We designed a bold, action-driven identity rooted in motion and precision — core values of the sport. The logo integrates the motion of a shuttle with strong, angular forms to symbolize agility and strength. A vibrant color palette combined with sharp type choices brought energy to the brand, while a modular system ensured consistency across signage, apparel, and event collaterals.