{"id":10268,"date":"2025-04-14T12:05:43","date_gmt":"2025-04-14T12:05:43","guid":{"rendered":"https:\/\/theschedio.com\/studio\/?page_id=10268"},"modified":"2025-04-23T12:32:57","modified_gmt":"2025-04-23T12:32:57","slug":"nuts-over-dates","status":"publish","type":"page","link":"https:\/\/theschedio.com\/studio\/nuts-over-dates\/","title":{"rendered":"Nuts Over Dates"},"content":{"rendered":"\t\t
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Nuts Over <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n\t\t\t\t\t\tBrand\t\t\t\t\t<\/h3>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tNuts Over Dates\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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\r\n\t\t\t\t\t\tIndustry\t\t\t\t\t<\/h3>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tCPG, Health & Wellness\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t
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\r\n\t\t\t\t\t\tLogo, Branding, Packaging, Marketing Collaterals\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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From Vision to Visuals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nuts Over Dates (NOD)<\/strong> is a Chicago-based clean-label CPG brand offering plant-based superfood bites made with simple, natural ingredients. Vegan, gluten-free, and packed with nutrition, NOD stands for guilt-free indulgence and functional snacking. The Schedio<\/strong> was brought in to lead a full rebrand \u2014 creating a visual identity and packaging system that reflected the brand\u2019s values of nourishment, transparency, and everyday wellness in a highly competitive natural food space.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Despite a strong product-market fit, the existing brand lacked visual clarity and shelf presence. The challenge was to build an identity that emphasized ingredient integrity, lifestyle relevance<\/strong>, and strong SKU differentiation<\/strong> \u2014 while ensuring the system could scale across retail, DTC, and wholesale formats.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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We refined the logo<\/strong> to feel more modern and approachable, and established a flavor-based color system<\/strong> to create instant recognition across variants. The packaging design highlights key nutritional benefits upfront, using custom ingredient illustrations, clear labeling, and a layout that feels both vibrant and honest. The clean aesthetic reflects the brand\u2019s \u201cnothing to hide\u201d approach \u2014 a vital trait in the clean-label CPG space.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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NOD<\/strong> now has a brand presence that speaks directly to health-conscious consumers and stands out on shelf and online alike. The redesign elevated the product from startup simplicity to retail-ready confidence \u2014 ready to expand across stores, platforms, and audiences.<\/p>

\u201cWatching this brand evolve into something so cohesive and consumer-ready was inspiring. The attention to flavor mapping, clarity in layout, and tone of voice made it one of the cleanest CPG systems.\u201d \u2014 Fellow Designer<\/em><\/p><\/blockquote>

\u00a0<\/strong><\/p>

Have a health-first CPG product that needs a shelf-ready identity?<\/strong>
Let\u2019s bring it to life!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nuts Over Dates Brand Nuts Over Dates Industry CPG, Health & Wellness Services Logo, Branding, Packaging, Marketing Collaterals From Vision to Visuals Project Overview Nuts Over Dates (NOD) is a Chicago-based clean-label CPG brand offering plant-based superfood bites made with simple, natural ingredients. Vegan, gluten-free, and packed with nutrition, NOD stands for guilt-free indulgence and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-10268","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/pages\/10268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/comments?post=10268"}],"version-history":[{"count":0,"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/pages\/10268\/revisions"}],"wp:attachment":[{"href":"https:\/\/theschedio.com\/studio\/wp-json\/wp\/v2\/media?parent=10268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}