7 Types Of Logos Every Designer Must Know

There are a number of ways you can create a logo. And a logo is very crucial for any business as it’ll be the first thing that a client will see. You want to make it right and make the right impression. You should also choose which type of logo you want to make for your brand. Each type mentioned here can convey a different feeling from the other. So make sure you choose the right one. Today, we’ll be having a look at 7 types of logos that every design must know.

Thanks to Lefthanded Designers for curating some of the best examples for each type of logos. So, without any further delay, let’s check out these 7 types of logos.

1. Emblem

The first on the types of logos would be an emblem. What comes to your mind when you hear the word “emblem”? Yes, emblem logos are exactly that. They are basically an emblem, that is font and image inside a symbol or shape. Moreover, they give a classic look have striking impact on people. These are common for educational institutes and government agencies. Some of the best examples for emblem logos are BMW, Harley-Davidson, and Starbucks, which are shown below.

2. Abstract Mark

Abstract mark are abstract geometric designs that represent your brand. Instead of representing your brand with words or recognizable pictures, these represent an idea. Furthermore, these may contain your brand’s mission and moto in an abstract form. These are great as they are unique and a second-time customer can recall your unique design readily. The best examples for abstract mark logos are Pepsi, Mitsubishi Motors, and Olympic logo, which are shown in the image below.

3. Mascot Logo

Mascot logos are basically mascots in a logo and which your customers can relate your brand and company to. These are illustrated characters done in their own fun way. Also, these logos are fun to look at and generally used for brands that are targeting families or kids. Some of the best examples of mascot logos are KFC, Pringles, and Android, which are shown below.

4. Wordmark / Logotype

Wordmark or logotype are font-based logos that focuses on the brand’s name. They commonly have the company’s name or its abbreviation. Moreover, they use the art of typography and the art of color to bring logos to life and make them more impactful. Some of the best examples of wordmark or logotype logos are FedEx, Coca-Cola, and Google, which are shown below.

5. Pictorial Mark

Pictorial mark logos are icon/graphic based logos. They are easily recognizable and are generally inspired by real things with a different take on them. For example, have a look at Apple’s logo. It is instantly recognizable and the bite at the apple makes it unique and shows a different take on it. Some good examples of pictorial mark logos are Twitter, Apple, and Shell, which are shown below.

6. Lettermark

Lettermark or monogram are typography-based logos that are made up of the brand’s initials. These are great for brands and organizations with long names as these use few letters and convey the message effectively. H&M, IBM, and McDonald’s which are shown below are some great examples of logomark or monogram.

7. Combination Mark

As the term calls it, it is a combination of two elements, a lettermark or wordmark with a combination of a pictorial mark, mascot, or abstract mark. With combination marks, your clients or customers start to associate your brand with your mark right away. Some great examples of combination marks are Adobe, Rolex, and Adidas, which are shown below.

Please note!!

Don’t make a logo based on your preferences. Design a logo that your consumers will like! Remember that consumers are the people who will buy your product/use your service.

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